Chrysler Heritage

The Modern Era: Reinventing Chrysler Design
Beginning in 1985, when Tom Gale became Vice President of Design, Chrysler began a process that eventually resulted in the company once again becoming the dominant force in American automobile design.
Elwood Engel Takes Over
Elwood Engel was Chrysler's design chief from 1961 until 1974, encompassing the socially and politically turbulent era of the mid-60s to the early 70s.
Virgil Exner Era
The first great era of Chrysler concept car creation and design came when Virgil Exner was hired away from his post at Studebaker in 1949 to develop a series of "idea cars" for Chrysler.
The Airflow and the 3 Musketeers
Today we take for granted the aerodynamics of Chrysler vehicles, their smooth rides and the head-turning design inherent in each vehicle on the road.