Among the first outward signs was the opening of a new outlet in Hawkes Bay (Jeff Gray European) which began the Sales, Servicing and offering of Parts for the Chrysler Brands on July 1st.
Chrysler is looking to build even further with additional outlets in the New Zealand market.
"After the roller coaster that we've been on these past few months, it's great to have certainty and confidence about our future and get on with the job of selling great cars," says David Smith, General Manager of Chrysler New Zealand.
"The feedback I have received from customers and dealers regarding the formation of the new company in the United States and the decision by Fiat to share technical knowledge and assistance on future product development is one of excitement. Everyone believes this company can now put the past behind it and look forward to a wonderful future".
"We have been talking to a number of people about expanding the Chrysler, Jeep and Dodge network in New Zealand, the team at Jeff Gray European have an excellent reputation for delivering a high standard of customer care so I was delighted when they agreed to come on board in Hastings. We are continuing to talk to others about opportunities in key areas of the country."
Jeff Gray European is a leading BMW and Mini dealership, with showrooms in Palmerston North, Wellington and Christchurch, as well as Hastings.
According to, Jonathan Strong, Dealer Principal for Hastings: "The chance to work with the Chrysler brands is a logical and exciting prospect."
Mr. Strong says the Jeff Gray Group has been looking to introduce an additional brand to enhance its business in Hawkes Bay and the Chrysler, Jeep and Dodge brands offer significant benefits.
He adds: "It's a completely new database of customers to those we currently deal with and will help us to expand into new areas. There are some excellent products in the current range, particularly the Chrysler 300C, Jeep four-wheel-drive range and the Dodge Nitro and Journey, which all stand out from the crowd."
The Jeff Gray Group has 25 years experience in the motor industry and recently renovated its showroom and service facilities in Karamu Road North to meet the worldwide BMW format.
They join a growing list of Chrysler/Jeep/Dodge dealers in New Zealand, with the network recently expanding into Wellington when Armstrong Chrysler became established in Cambridge Terrace in February. The Armstrong Group also represents Chrysler/Jeep/Dodge in Christchurch and Dunedin, whilst Nelson and Marlborough are covered by HC Prestige. In the North Island, Brent Boddy Prestige of Palmerston North represents the Chrysler/Jeep/Dodge brands in the Manawatu and Bay Chrysler in Tauranga covers the Bay of Plenty and Waikato. In Auckland Continental Car Services covers south of the bridge from Greenlane and Precision Chrysler represents the North Shore.
